NFL commissioner Roger Goodell has enlisted the help of an unlikely ally to help promote the upcoming NFL Draft.

Rap legend Eminem has taken part in a promotional advert alongside the commissioner ahead of this year’s event, which begins in Detroit on Thursday.

The short clip, posted on social media, shows Eminem sitting alongside Goodell in a studio.

‘I’m Eminem and this is Roger Goodell. And Roger Goodell here is in Detroit looking for a little street cred,’ the 51-year-old rapper says in the clip.

‘Can you help me get some?’ Goodell then asks, to which Eminem replies: ‘Absolutely not.’

Eminem starred in a promo alongside commissioner Roger Goodell ahead of the NFL Draft

Eminem starred in a promo alongside commissioner Roger Goodell ahead of the NFL Draft

Eminem gave 49ers fans the double bird as the Lions played in the NFC Championship

Eminem gave 49ers fans the double bird as the Lions played in the NFC Championship